Media Manager Online: Open Edition

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Useful links:
Latest PDF Rate Card
2018-01-01 - 1Mb PDF rate card download for Bona.co.za
Website
www.bona.co.za 
Companies
 
Type
Website 
Languages
  • English (Only)
 
Industry Bodies
  • IAB SA

Categories
 
Regions
  • South Africa


Key Updates
  • 2011-09-27 New digital mediums Bona.co.za (Caxton Magazines)
Last checked 2018-04-12
Last updated 2018-07-21

Bona

Featured Media
Type Value Period
Bona ABC 68,143
Bona.co.za Effective Measure: Website 125,531 2018-05-01 - 2018-05-31

Extra
  • Mobile: available, refer to ratecard.
  • Newsletter: Bona; available ex website. Carries advertising, refer to ratecard.
  • Newsletter: promotional: available, refer to ratecard.
  • RSS feed: available ex website.
  • Social media campaigns: available, refer to ratecard.

Social Media
Followers Last Active
Facebook 107,817 1 day ago
Google Plus
Instagram 39,373 4 months ago
Twitter 37,866 1 day ago
YouTube 5,673 2 weeks ago
Social media metrics are updated daily.

Key Updates
  • 2014-05-29 New editors Bona
  • 2011-09-27 New digital mediums Bona.co.za (Caxton Magazines)
  • 2010-09-21 New editors Bona
Profile
Contains general black interest features plus cooking, parenting, health and fitness, celebrity news and specialist articles for women and men. Feeds from Bona Magazine. 
Advertising Type
  • Online Display
  • Sponsorship
  • Popups
  • Text Links
  • Rich Media
  • Interstitials
  • Floaters
  • Press Offices

Content Type
  • News Features
  • Directory
  • Search
  • Advertorial
  • Blog
  • Games
  • Ecommerce
  • User Content
  • Forums
Last checked 2018-04-12
Last updated 2011-09-26

Target
Upper and middle-class black family members. 
Access
 
Performance

Certificate: IAB

Start date 2018-05-01
End date 2018-05-31
DOMESTIC
Unique browsers
Daily Average Unique browsers
User sessions
Frequency
Page views
Average page duration
Average user session
Ave. page views per session
Mobile
WORLDWIDE
Unique browsers
Daily Average Unique browsers
User sessions
Frequency
Page views
Average page duration
Average user session
Ave. page views per session
Mobile
NON SOUTH AFRICAN
Unique browsers
Daily Average Unique browsers
User sessions
Frequency
Page views
Ave. page views per session
Last checked 2018-04-12
Last updated 2011-09-26

Frequency
 
Cover Date
 
Next issue cover dated
Period from release Calculated deadline
Distribution
Booking
Cancellation
Material Advertising
Material Advertorial
Editorial
Material Sponsorship
Last checked 2018-04-12
Last updated 2015-09-11

Advertising Materials
Material Resolution Max File Size
JPEG
Flash (SWF)
GIF

Last checked 2018-04-12

Effective Status Rate type Currency VAT% Comm.% Original % Change
2018-01-01 Standard rates ZAR 0.00 0.000 1Mb
2017-01-01 Standard rates ZAR 0.00 0.000 670Kb
Show all rate cards to 2011-09-01

Rate Change Legend: Size / Calculation change No increase Increase Decrease


Rate Card Details for 2018-01-01

Original PDF: 1Mb PDF rate card download for Bona.co.za

Export to Excel

Interval
None
Terms
45 days
Position Type Max Size Type WxD Condition Calculation Casual
All pages Takeover package
Home page Leaderboard 40KB
Home page Rectangle: medium 40KB
Home page 1/2 page 40KB
Home page MPU 40KB
Home page Takeover package
Home page Roadblock
Home page/Run of site Advertorial
Home page/Run of site Competition
Home page/Run of site Rich media: video ads
Run of site Leaderboard
Run of site Rectangle: medium
Run of site 1/2 page
Run of site MPU
Run of site Package
Run of site Package
Run of site Package
Sections Sponsorship
  • Advertising - Administration
    • Media Co-ordinator
    • Sr. Media Co-ordinator
    • Reception
    • Sales Support

  • Advertising - Bookings
    • Media Co-ordinator
    • Media Co-ordinator
    • Sr. Media Co-ordinator

  • Advertising - Key adv. contact
    • New Business Manager

  • Advertising - Management
    • New Business Manager
    • National Commercial Manager
    • Client Strategy Manager
    • Commercial Manager - KZN

  • Advertising - Marketing services
    • Marketing Manager
    • Head of Insights

  • Advertising - Sales
    • Adv. Representative
    • New Business Manager
    • Key Account Exec.
    • Print & Digital: Key Accounts
    • National Commercial Manager
    • Key Account Exec.
    • Accounts Manager: Print & Online
    • Adv. Sales: Key Accounts
    • Client Strategy Manager
    • Commercial Manager - KZN
    • Key Account Exec.: Print & Online
    • Key Account Exec.

  • Advertising - Sales: classifieds
    • National Commercial Manager

  • Advertising - Sales: direct/retail
    • Print & Digital: Key Accounts
    • National Commercial Manager

  • Editorial - Beauty
    • Editor

  • Editorial - Black interest
    • Editor

  • Editorial - Celebrity news
    • Editor

  • Editorial - Cooking
    • Food Editor
    • Editor

  • Editorial - Entertainment
    • Editor

  • Editorial - Fashion & clothing: consumer
    • Fashion Editor
    • Editor

  • Editorial - Food
    • Food Editor
    • Editor

  • Editorial - General interest
    • Editor

  • Editorial - Key decision maker
    • Editor

  • Editorial - Lifestyle & leisure
    • Editor

  • Editorial - Parenting
    • Editor

  • Editorial - Women
    • Editor

  • Management - Administration
    • P.A. to General Manager

  • Management - Marketing
    • Marketing Manager
    • Head of Retail: Marketing & Innovation Direct

  • Management - Publisher
    • General Manager