Media Manager Online: Open Edition

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2017 Q1 & Q2 added to data series.

Changes made to previous data releases
TV: Free-to-Air:
no change.
TV: Paid:
no change.
Radio:
no change.
Print:
small number of Consumer Magazines with 6 monthly ABC certificates have circulations updated.
Out-of-Home:
no change.
Cinema:
no change.
Online:
no change.
Status of 2017 Q1 & Q2
TV:
rates, performance & MIW Index complete to 2017 June.
Radio:
rates , performance & MIW Index complete to 2017 June.
Print:
rates and most circulations and MIW Index complete to 2017 June.
Out-of-Home:
rates & MIW Index complete to 2017 June.
Cinema:
rates, performance & MIW Index complete to 2017 June.
Online:
rates, performance & MIW Index complete to 2017 June.

Important… all historic, current and future rates net of advertising agency commission.

Important… methodology changes made in 2012 Q3, 2012 Q4 and 2014 Q1, 2015 Q1 and 2016 Q1-4 and 2017 Q1&2 releases

Print
Newspapers Daily, Weekend & Community: wef 2017 Q1 the Rate measurement moves to Full Colour/30x5 cols from Black & While/column centimetre. In order to accommodate valid Rate and MIW Index trends the percentage changes are calculated on the new colour/size in previous 2016 periods, even though these are not displayed.
Radio
new weighting measures were used in SAARF RAMS in 2011 Q3 AND 2013 Q3. Furthermore the new BRC RAMS data effective 2016 January. Thus it is inadvisable to combine the apples and pears of audiences to produce averages for 2011 and 2013 and 2011, 2013 and 2016 cannot be compared to audiences of previous or later years. Accordingly the only real measure of trend for those years is the Rate Index and in line with previous occasions in which an audience methodology has changed, the Rate Index is duplicated in the MIW Index.
TV
new weighting measures were used in TAMS in 2012 Q3 AND 2014 Q1. In January 2015 the new Broadcast Research Council (BRC) assumed responsibility for production of TV research. Thus it has become inadvisable to combine the apples and pears of audiences to produce 2012 and 2014 and 2015 averages per station, and so a CPM for those years. Hence 2012 AND 2014 AND 2015 audiences cannot be compared to previous or later years. Accordingly the only real measure of trend for the year is the Rate Index and in line with previous occasions in which an audience methodology has changed, the Rate Index is duplicated in the MIW Index.
Cinema
wef 2011 June Cinemark ceased issuing monthly audience figures. Accordingly 2011 June to 2011 Dec audiences are based on the average of 2011 April and 2011 May audiences numbers. Between 2012 Q1 and 2012 Q4 Inflation Watch uses available ratecards, from which an average rate is calculated and projected into the MIW Index. Starting 2013 Q1 Cinemark supply to Inflation Watch the average rate and audience for the top 15 houses (+/- 142 screens) which account for a disproportionate volume of advertiser spend. This means 2013 Q1 rates, audiences and MIW Index cannot be compared to previous periods.

NOTE: it is evident that audience changes in Radio, TV and Cinema mediums have taken place but one cannot calculate the extent with any degree of veracity. Users are urged to study the Quarterly figures in order to get a sense of direction and act accordingly.