Media Manager Online: Open Edition

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Useful links:
Latest PDF Rate Card
2017-01-01 - 852Kb PDF rate card download for Essentials.co.za
Website
www.essentials.co.za/ 
Companies
 
Type
Website 
Languages
  • English (Only)
 
Industry Bodies
  • IAB SA

Categories
 
Last checked 2017-03-27
Last updated 2017-03-27

Essentials

Featured Media
Type Value Period
Essentials ABC 25,708 2017-01-01 to 2017-03-31
Essentials.co.za Effective Measure: Website 57,806 2017-02-01 - 2017-02-28

Extra
  • Newsletter: available ex website.
  • Newsletter: promotional: available, details on application.
  • RSS feed: available ex website.
  • Social media campaigns: available, details on application.
  • Subscribers' SMS: available, details on application.

Social Media
Followers Last Active
Facebook 25,227 2 days ago
Google Plus
Instagram 2,333 1 week ago
Pinterest
Twitter 40,751 2 days ago
YouTube 22 3 days ago
Social media metrics are updated daily.

Key Updates
Profile
Provides practical advice on health. food and wine, decor, gardening and events. Plus fashion, DIY, beauty, women's issues and real life reads. Presented in a chatty style with tips and hints. 
Advertising Type
  • Online Display
  • Sponsorship
  • Popups
  • Text Links
  • Rich Media
  • Interstitials
  • Floaters
  • Press Offices

Content Type
  • News Features
  • Directory
  • Search
  • Advertorial
  • Blog
  • Games
  • Ecommerce
  • User Content
  • Forums
Last checked 2017-03-27
Last updated 2013-05-27

Target
Fashion savvy and health conscious but time pressured women aged 20 to 45 in affluent households. 
Access
 
Performance

Certificate: IAB

Start date 2017-02-01
End date 2017-02-28
DOMESTIC
Unique browsers
User sessions
Frequency
Page views
Average page duration
Average user session
Ave. page views per session
Mobile
WORLDWIDE
Unique browsers
User sessions
Frequency
Page views
Average page duration
Average user session
Ave. page views per session
Mobile
NON SOUTH AFRICAN
Unique browsers
User sessions
Frequency
Page views
Ave. page views per session
Last checked 2017-03-27
Last updated 2013-05-27

Frequency
 
Cover Date
 
Last checked 2017-03-27
Last updated 2013-05-27

Technologies Comment
 
Advertising Materials
Material Resolution Max File Size
JPEG

Last checked 2017-03-27
Last updated 2013-05-27

Effective Rate type Currency VAT% Comm.% Terms Interval Original % Change
2017-01-01 Standard rates ZAR 0.00 0.000 45 Days None 852Kb
2015-01-01 Standard rates ZAR 0.00 16.500 45 Days None 356Kb
Show all rate cards to 2013-01-01

Rate Change Legend: Size / Calculation change No increase Increase Decrease


Rate Card Details for 2017-01-01

Original PDF: 852Kb PDF rate card download for Essentials.co.za

Export to Excel

Position Type Max Size Type WxD Condition Calculation Casual
Home page Leaderboard
Home page Leaderboard 40KB
Home page Leaderboard
Home page 1/2 page 40KB
Home page 1/2 page
Home page Island 40KB
Home page Takeover package
Home page Wallpaper
Home page Wallpaper
Home page Roadblock
Home page/Run of site Advertorial
Home page/Run of site Takeover package
Home page/Run of site Roadblock
Home page/Run of site Competition
Home page/Run of site Rich media
Home page/Run of site Rich media: video ads
Home page/Run of site Rich media: pop-ups
Run of site Package
Run of site Package
  • Advertising - Administration
    • Media Co-ordinator
    • Reception
    • Senior Media Co-ordinator
    • Sales Support

  • Advertising - Bookings
    • Media Co-ordinator
    • Media Co-ordinator
    • Senior Media Co-ordinator

  • Advertising - Management
    • New Business Manager
    • Commercial Manager
    • Commercial Manager - KZN
    • Client Strategy Manager

  • Advertising - Marketing services
    • Marketing Manager
    • Head of Insights
    • Marketing & Promotions

  • Advertising - Promotions & competitions
    • Marketing & Promotions

  • Advertising - Sales
    • Key Account Exec.
    • New Business Manager
    • Key Account Exec.
    • Commercial Manager
    • Key Account Exec.
    • Accounts Exec.
    • Commercial Manager - KZN
    • Adv. Representative
    • Adv. Sales: Key Accounts
    • Client Strategy Manager
    • Key Account Exec.: Print & Online
    • Key Account Exec.

  • Advertising - Sales: classifieds
    • Commercial Manager

  • Advertising - Sales: direct/retail
    • Print & Digital: Key Accounts
    • Commercial Manager

  • Advertising - Sales: promotions
    • Marketing & Promotions

  • Editorial - Alcohol & beverages
    • Digital Editor

  • Editorial - Beauty
    • Editor

  • Editorial - Cooking
    • Editor
    • Digital Editor

  • Editorial - Editorial management
    • Managing Editor

  • Editorial - Fashion & clothing: consumer
    • Fashion Editor
    • Editor
    • Digital Editor

  • Editorial - Food
    • Digital Editor

  • Editorial - Health & fitness
    • Editor
    • Digital Editor

  • Editorial - Home crafts
    • Editor
    • Digital Editor

  • Editorial - Home interest
    • Editor
    • Digital Editor

  • Editorial - Interior decoration
    • Editor

  • Editorial - Key decision maker
    • Editor

  • Editorial - Lifestyle & leisure
    • Digital Editor

  • Editorial - Travel & tourism: consumer
    • Editor

  • Editorial - Women
    • Editor
    • Digital Editor

  • Management - Administration
    • P.A. to General Manager

  • Management - Finance
    • Financial Manager

  • Management - Management
    • Head of Digital
    • Digital Production Manager

  • Management - Marketing
    • Marketing Manager
    • Marketing & Promotions
    • Head of Retail: Marketing & Innovation Direct