The MediaLibrary aims to present the skills and knowledge you need to acquire to thrive in South Africa's media industry.

The MediaLibrary is devoted to you media decision-makers, planners, implementers, and sales people. It doesn't matter if you are a media planner or buyer in an advertising agency, a PRO, a marketer, or a sales person selling to all of these. If you work in media you work in the team that correlates your organisation's needs to the communication discipline at hand. You apply your knowledge of the media, their strengths and weaknesses and how best to use them, in order to get the message across to a target.

To do this you will need a working knowledge of all the tools and techniques available, an intimate acquaintance with the extensive research carried out in South Africa on the consumption of media and on the behaviour of consumers. Moreover, you will need a very practical approach to the business to do your job better and to co-ordinate and motivate all the people in the chain. The better basis of the media plan and its implementation, the better and more effectively and efficiently the message is carried.

But the communications industry is incredibly diverse and constantly evolving. Practical knowledge you can use in your working day is hard to acquire. Even the most experienced participant is likely to find themselves looking for help every now and again. Here is where the MediaLibrary comes to your assistance.

Use. Learn. Enjoy. And good luck.