Media is a highly volatile business. New opportunities are constantly being presented to the industry and more and more data are being produced more frequently. There is ever more competitiveness between media types and within media types resulting in rapid changes in rates, performance and thus calculated value for money. In 1990 the Media Directors' Circle (now the AMF) recognised this situation which resulted in the first release of Media Inflation Watch in 1992. From inception it has been produced by Mike Leahy of IBIS Media Data Services under the aucpices of the AMF.
It is an analysis of capital cost and performance comparisons by media category together with a detailed breakdown of the components of those categories. You can...
A number of additional extras are provided with the Media Inflation Watch module. These are...
Subscribers include most main-stream advertising agencies and media independents, larger media owners and marketers.
Media Inflation Watch is a module of Media Manager Online and is accessed through this service.
Standardly, the Media Inflation Watch module is the Media Manager Online subscription plus 100%.
No problem! Just call Mike Leahy on +27 (0)11 465-3704. Or email him on firstname.lastname@example.org