Media Manager Online advertising opportunities

Ratecard Effective 1st November 2008

1. Media Manager penetration of top media-only agencies

Media Manager is used by the people who count. Following is an analysis of subscribers of version 4.1

Tony Koenderman's AdReview 2008

Rank	Billing 2007	Company	Media Manager penetration
1	R3000 m	OMD	Every planner & buyer JHB, CT, DBN
2	R2900 m	MediaShop	Every planner & buyer JHB, CT, DBN
3	R2500 m	MediaCompete	Every planner & buyer
4	R2000 m	Nota Bene	Group workstations in JHB, CT
5	R1500 m	MEC-Carat	Key planners & buyers CT, JHB
5	R1500 m	Mediaedge:cia	Every planner & buyer
6	R1500 m	Mindshare	Every planner & buyer JHB, CT
7	R800 m	Universal McCann	Every planner & buyer
9	R800 m	Starcom	Every planner & buyer
10	R350 m	Initiative Media	Group workstations in JHB, CT & DBN
11	R300 m	Mercury Media	Key planners & buyers
12	R200 m	Mediology	Every planner & buyer
13	R200 m	Page Three Media	Every planner & buyer
14	R200 m	Zenith Optimedia	Every planner & buyer
15	R190 m	RMS Media	Key planners & buyers
16	R150 m	Full Circle Media	Key planners & buyers
17	R110 m	PHD	Every planner & buyer
Total	R18200 m

Plus

AdWorks, The Agency, Applied Media Logic , Aquila Zone, ARM, Berry Bush CT, Beyond the Blue, Chilli Bush, DraftFCB, DWF, Identity Media, Joe Public, JWT, Media Force, Medialive, Planit Media, TBWA/Hunt Lascaris, Upstream Adv., Y&R, Zoom… plus… number of planning consultancies

Media Manager users account for almost 80% (more than R18,5 billion) of total SA advertising spend

2. Media Manager's role in media sales

Important planners and buyers of media rely on Media Manager because of the quality, quantity and reliability of information and the tools to output and manipulate the data. This is one of the keys to the success of the service.

For media owners all entries in Media Manager – and the data are unbelievably detailed - are entirely free of charge, as are all and any updates. This is another of the keys to the success of the service.

But good media selection is more than just the manipulation of Media Manager information. Qualitative aspects come into play. And the selling and persuasive inputs of sales representatives should not be under estimated. But media selection is highly complex and competitive and free wheeling. All too often the months of sales representatives' visits and telephone calls, the emails and voucher copies, the freebies and effort can be undone at the point of decision. Because your points of view are out of sight and out of mind!

Therefore more progressive media owners can add additional qualitative selling information to the bare facts, so as to influence planners and buyers when they are looking for specific information and comparing opportunities.

In this respect Media Manager may be compared to instore Point-of-Purchase media… Media Manager may be the last point at which you can influence decisions about to be made.

3. Two selling opportunities in Media manager

3.1 Banner + TitleSeller

Banner

All Banners rotate in the header frame irrespective of Users' usage pattern of Media Manager.

User action: Click through to the Title details page to get more information
Image: JPEG, max 500 wide x 90 deep (non-standard size), no animation

TitleSeller:

This is a prominent message seen whenever a User accesses a Title's Details, Content, Target, Frequency, Production, Sizes, Contacts and Operations information "tabs".

It can add a summary of the Publisher's own qualitative and other selling information .

User Action: Click to popup a Window (need text & image) to provide further information .
Image: JPEG, max 190 wide x 250 deep (Skyscraper format), no animation OR Text & JPEG logo.

Combined rate: R950.00 (exc VAT) per title per month.

2. CategoryDominator

This is a prominent message by the Category list and is seen whenever a user sorts a genre of like Titles.

It can direct users who are comparing Titles to favour the advertiser's own offerings.

User Action: Click to popup a Window (need text & image) .
Image: Max 190 wide x 250 deep (Skyscraper format), 18kb, no animation OR Text & logo.

Rate: Major categories: R2500.00 (exc VAT) per category per month

Minor categories: R1500.00 (exc VAT) per category per month

Note, minimum of 1 TitleSeller for each CategoryDominator category bought

Rates: exclude VAT & advertising agency commission