Media Manager is used by the people who count. Following is an analysis of subscribers of version 4.1
Tony Koenderman's AdReview 2008
|Rank||Billing 2007||Company||Media Manager penetration|
|1||R3000 m||OMD||Every planner & buyer JHB, CT, DBN|
|2||R2900 m||MediaShop||Every planner & buyer JHB, CT, DBN|
|3||R2500 m||MediaCompete||Every planner & buyer|
|4||R2000 m||Nota Bene||Group workstations in JHB, CT|
|5||R1500 m||MEC-Carat||Key planners & buyers CT, JHB|
|5||R1500 m||Mediaedge:cia||Every planner & buyer|
|6||R1500 m||Mindshare||Every planner & buyer JHB, CT|
|7||R800 m||Universal McCann||Every planner & buyer|
|9||R800 m||Starcom||Every planner & buyer|
|10||R350 m||Initiative Media||Group workstations in JHB, CT & DBN|
|11||R300 m||Mercury Media||Key planners & buyers|
|12||R200 m||Mediology||Every planner & buyer|
|13||R200 m||Page Three Media||Every planner & buyer|
|14||R200 m||Zenith Optimedia||Every planner & buyer|
|15||R190 m||RMS Media||Key planners & buyers|
|16||R150 m||Full Circle Media||Key planners & buyers|
|17||R110 m||PHD||Every planner & buyer|
AdWorks, The Agency, Applied Media Logic , Aquila Zone, ARM, Berry Bush CT, Beyond the Blue, Chilli Bush, DraftFCB, DWF, Identity Media, Joe Public, JWT, Media Force, Medialive, Planit Media, TBWA/Hunt Lascaris, Upstream Adv., Y&R, Zoom… plus… number of planning consultancies
Important planners and buyers of media rely on Media Manager because of the quality, quantity and reliability of information and the tools to output and manipulate the data. This is one of the keys to the success of the service.
For media owners all entries in Media Manager – and the data are unbelievably detailed - are entirely free of charge, as are all and any updates. This is another of the keys to the success of the service.
But good media selection is more than just the manipulation of Media Manager information. Qualitative aspects come into play. And the selling and persuasive inputs of sales representatives should not be under estimated. But media selection is highly complex and competitive and free wheeling. All too often the months of sales representatives' visits and telephone calls, the emails and voucher copies, the freebies and effort can be undone at the point of decision. Because your points of view are out of sight and out of mind!
Therefore more progressive media owners can add additional qualitative selling information to the bare facts, so as to influence planners and buyers when they are looking for specific information and comparing opportunities.
In this respect Media Manager may be compared to instore Point-of-Purchase media… Media Manager may be the last point at which you can influence decisions about to be made.
3.1 Banner + TitleSellerBanner
All Banners rotate in the header frame irrespective of Users' usage pattern of Media Manager.
User action: Click through to the Title details page to get more information
Image: JPEG, max 500 wide x 90 deep (non-standard size), no animation
This is a prominent message seen whenever a User accesses a Title's Details, Content, Target, Frequency, Production, Sizes, Contacts and Operations information "tabs".
It can add a summary of the Publisher's own qualitative and other selling information .
User Action: Click to popup a Window (need text & image) to provide further information .
Image: JPEG, max 190 wide x 250 deep (Skyscraper format), no animation OR Text & JPEG logo.
Combined rate: R950.00 (exc VAT) per title per month.2. CategoryDominator
This is a prominent message by the Category list and is seen whenever a user sorts a genre of like Titles.
It can direct users who are comparing Titles to favour the advertiser's own offerings.
User Action: Click to popup a Window (need text & image) .
Image: Max 190 wide x 250 deep (Skyscraper format), 18kb, no animation OR Text & logo.
Rate: Major categories: R2500.00 (exc VAT) per category per month
Minor categories: R1500.00 (exc VAT) per category per month
Note, minimum of 1 TitleSeller for each CategoryDominator category bought
Rates: exclude VAT & advertising agency commission